There’s lots of discussions going round, especially in the consulting circus about the future validity of OTAs.

Will they (we) be around in ten or even five years from now, and what will we look like?

Metasearch websites, Google, Bing Travel and other new intermediaries are slowly paralyzing our industry.

New players are hailed by business strategists and consulting firms. But while the OTAs are asking what sort of value they bring, consumers flock to these so-called new players.

Read the full story ar: http://www.tnooz.com/2010/01/25/news/five-ways-online-travel-agencies-can-get-their-mojo-back/