There are too many dimensions to the process. But that doesn’t mean that we have to put up with poor user experience in the main today.

Indeed it is high time the powers that be (and you know who you are) started to revisit the concept of the user experience.

Read the full story at http://www.tnooz.com/2010/01/11/news/unless-user-experience-improves-travel-booking-engines-will-always-suck/